Top 5 Fitness and Weight Loss Programs on iOS in the UK - Q4 2022

In Q4 2022, the leading fitness and weight loss apps on iOS in the United Kingdom demonstrated varied performance across key metrics such as downloads, revenue, and active users. This analysis, sourced from Sensor Tower, provides insights into the weekly trends for the top five apps in this category.

MyFitnessPal: Calorie Counter saw its weekly revenue peak at approximately $189K in late November, with a notable dip to around $140K by mid-December. Weekly downloads started strong at 11K at the beginning of October, dropping to 7.6K by mid-December, before rebounding to 18.3K in the last week of December. Active user numbers began at 726K, experiencing a steady decline to 569K, then rising again to 646K by the end of the quarter.

Strava: Run, Bike, Hike experienced a decline in weekly downloads from 10K in late September to 4.1K by mid-December, with a significant increase to 12.8K in the final week of December. Revenue fluctuated, peaking at around $189K in late September and dropping to $132K by mid-November, before closing the quarter at approximately $171K. Active users decreased from 425K to 290K through the quarter, then surged to 410K in the final week.

Fitbit: Health & Fitness showed an interesting pattern in its weekly downloads, starting at 8K in late September, dipping to 5.4K in early December, and then spiking to 42K in the last week of December. Revenue mirrored this trend, starting at $137K, dipping to $87K, and increasing to $146K by the end of the quarter. Active users remained relatively stable, fluctuating around the 190K mark, with a slight increase to 192K by the end of December.

Zwift: Ride and Run maintained a steady weekly revenue, averaging around $90K, with a peak at $98K in early December. Downloads were consistent, starting at 823 and peaking at 2.1K in the final week of December. Active users also showed an upward trend, starting at 5.8K and reaching 8.5K by the end of the quarter.

Calorie Counter + had a varied performance with weekly downloads starting at 8.2K in late September, dropping to 3.8K by mid-December, and then rising to 9.2K by the end of the month. Revenue fluctuated, peaking at $101K in late September and closing at $95K in the final week. Active users followed a similar trend, starting at 60K, dipping to 48K, and rising again to 61K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.